Who we are

walodesign was founded in 1999 by Gerd Waloszek; its purpose was to add a creative arena beside the job at SAP, particularly for gaining experience with Websites. (Sometimes, however, this creative arena turns into "real work.")

walodesign is a fictitious company, that is, a company that does not exist. Nevertheless, this company is active in one or the other area, as our page What we do clearly demonstrates. What we don't do and what we did in the past can also be found on this site if you click the respective links in the navigation on the left.

In particular, I would like to direct your attention to a new section on this Website: the walodesign columns.

Gerd Waloszek

After two hip surgeries, no longer well preserved male, in his mid-60s, born in the land between the two seas (Schleswig-Holstein).

Gerd Waloszek, Founder and CEO, walodesign

Studied Physics in Braunschweig, assistant at the Psychological Institutes of the universities of Braunschweig and Trier, doctoral dissertation in Trier (built and evaluated a graphic programming environment).

Working for SAP AG, Walldorf, Germany, in the Usability Engineering Center (UEC) since 1993; member of the Product Design Center (PDC) since July 2001, since 2004 User Productivity, since May 2005 User Experience (SAP UX Infrastructure). Responsible for the R/3 Style Guide during the first years; later involved in consulting R/3 applications, touch screen applications, and Web applications (for example, 2 years for the SAP Retail Store, including graphic design consulting); co-initiator of the SAP Design Guild, a SAP Website dedicated to graphic and interaction design; working exclusively for the SAP Design Guild since mid-2000; from 2004 on also working for the SAP-internal User Experience site (first in SAPNet, now in the Corporate Portal). In 2008, also working for the project "Perceived Performance" (see articles about this topic on the SAP Design Guild). This project lasted about mid 2009.

Conference Visits

Visited the CHI conference, the largest conference about software usability, in 1997, 1999, 2001, 2002, 2003, 2005, 2006, and 2008. INTERACT visits in 1995, 2005 and 2009 (first paper, together with a colleague). Here are my conference reports on the SAP Design Guild:

See also photos related to conference visits (not from the conferences, but showing the cities...)

Book Reviews

Book reviews have become an essential ingredient of my work for the SAP Design Guild Website. Here are links to my book reviews on the SAP Design Guild:

Last revision: 12/06/2012